WELL MADE
The lifestyle tech worth knowing — and how it got built.
Case studies on the products and brands redesigning daily life.

Health
im8: an Asia founder's $100M health brand in a year
im8: an Asia founder's $100M health brand in a year

Health
Cal AI: two teenagers, no funding, $30M a year
Cal AI: two teenagers, no funding, $30M a year

Fashion
Phia: the AI shopping agent that grew in public
Phia: the AI shopping agent that grew in public

Social
The close-friends wave: Daaz, Setlog, and apps built on intimacy
The close-friends wave: Daaz, Setlog, and apps built on intimacy
